Same great content, updated look! Each page of the new edition is beatifully designed and includes charts and activities to help you build your brand strategically!
Brand building for non-marketers at times can be perceived negatively and as unnecessary fluff. Playing at the MVP Level revamps how brand is perceived by connecting personal brand to career growth and opportunity creation, sharing tools for identifying strengths and where you add value, tactics for rejuvenating brand health (as a tool for mitigating weakness) and provides a framework for developing a brand. Beautifully bound, and in full color, this workbook will be the handy tool you'll want to take everywhere to ensure that the actions you take going forward help you build your brand. (24 pgs)