Amplifying Your Impact: Digital and Social Media Marketing Tips

At Essence Fest E-Suite, our CEO, Angelina Darrisaw, led a dynamic session on digital and social media marketing strategies for small businesses. She emphasized the importance of bringing value by leading with your unique strengths, setting strategic goals beyond vanity metrics, and aligning your efforts with trusted, well-known brands to build credibility and social proof.

Angelina also highlighted the power of authenticity and consistency in your digital presence. From defining a strong value proposition to creating content that resonates with your audience, she encouraged business owners to connect their online and offline strategies, stay visible, and turn customers into loyal brand advocates.