Campaigns and Spotlights We Love for AAPI Heritage Month!


Happy May! We are still celebrating Asian Americans and Pacific Islanders Heritage Month! They say advocacy starts with education. So let's continue to use this month to educate and celebrate the APPI community.




Remember, you can find all previous newsletters located under the blog section of our website!


 

Register for Black Enterprise's Inaugural 40 Under 40 Summit

We're so excited to see Angelina speak at Black Enterprise's Inaugural 40 Under 40 Summit! Join us on May 20th for "The Keys To Building A Winning Personal Brand Footprint." Don't miss out on this opportunity to connect with the best and brightest of this generation!


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AMEX Business Class: Building Your Digital Presence


Watch Angelina's full panel on Building Your Digital Presence from the American Express Business Class Live event last week. Learn how to enhance your digital presence with tools like SEO, social media, and a business website.


 

Campaigns and Spotlights We Love for Asian American and Pacific Islander Heritage Month!

The month of May is Asian American and Pacific Islander Heritage Month. As Millenials and Generation Z take a larger share of the workforce, companies risk attrition if they are not aligned with the values of these generations, which include inclusion, sustainability efforts, etc. For example, a recent Monster survey noted 83% of Gen Z candidates said that a company's commitment to diversity and inclusion is essential when choosing an employer. In recent years, many companies have shared public commitments to diversity and inclusion. Still, those statements lack sincerity when the company fails to speak up on a national stage to support their employees' communities. Companies must advocate for their employees of color, create systems that support them, and take a stance on social justice issues to attract and retain diverse talent.


Here a few campaigns and spotlights we enjoyed highlighting AAPI culture and history!


Google


For Asian American and Pacific Islander Heritage month, Google released a blog post highlighting their artistic, social, and internal efforts to highlight the Asian Pacific American community.


"Throughout May, we’ll be elevating the voices of influential and inspirational members of the API community across our products and platforms. Today, the Google homepage celebrates the life and work of Hisaye Yamamoto, a Japanese-American author who was interned during WWII. Hisaye’s work reveals the Japanese immigrant experience in America, the disconnect between first- and second-generation immigrants, as well as the intersectional challenges she experienced.


Google Arts & Culture is also launching a hub dedicated to Asian American and Pacific Islander experiences alongside more than 48 partners, including the Museum of Chinese in America, the Smithsonian Asian Pacific American Center, the Center for Asian American Media, and the Shangri La Museum of Islamic Art, Culture & Design — to name a few. It features more than 114 online stories, and thousands of cultural artifacts, archives, and artworks that dive into a rich history, such as the emotional story of the Chinese Poetry engraved on the walls of Angel Island by detainees of the Immigration Station." - Full Blog



Esty prides itself on the "differences that make us" and have curated lists for Black History Month, Women's History Month, and other celebrations, so there is no surprise they do the same for Asian American and Pacific Islander Heritage Month. Etsy allows you to support small businesses and make it easier to support specific demographics with their editors' picks. "Support the artistry of our Asian American and Pacific Islander community, who share their heritage through every one-of-a-kind creation." - Etsy.com


NASA

"Space is a very unforgiving environment. It often takes a very diverse team of people to be able to overcome space challenges."


NASA's team released this video to highlight past and present Asian American and Pacific Islander Heritage Month contributions. Their theme this year is "Advancing Leaders Through Purpose Driven Service."


NASA will also air "AAPI Voices Rising," where the white house and NASA staff share their stories about being Asian American and Pacific Islander in America. You can stream the event today at 2 pm EST on their website. - Full Post


 

Grow: Top 5 Florida Cities w/ Affordable Luxury Apartments

With the rise in remote work, more employees are looking to move into apartments with space and amenities. Check out our quote on the importance of creating a dedicated workspace in your home.


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Grow with Google: Reach New Customers This Month

Grow with Google Digital Coaches are offering FREE classes all month long to help you scale your business. Some of our classes also feature Asian Americans and Pacific Islanders to celebrate heritage and culture month! Remember, you can register for as many classes as you need. Register here

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